Report: Nasty Gal on hunt for a buyer

Apparel retailer Nasty Girl, one of the hottest apparel merchants on the Internet just a few years back, is looking for a possible buyer, Women’s Wear Daily reported.



The company was founded in 2006 by the outspoken and colorful Sophia Amoruso as an eBay retailer selling vintage clothes. Over the years, she grew the company into a thriving online business selling edgy fashions for young women. Fueled by a passionate customer base and a strong social media presence, Nasty Gal branched out with its own label and also opened two brick-and-mortar stores.



In 2014, Amoruso turned over the reins as CEO of the company to former Lululemon president Sheree Waterson, with an eye to expanding the company’s retail presence. But similar to many apparel retailers, Nasty Gal has been caught in the retail tradewinds of late and the brand has been challenged by a number of new competitors.



Amoruso has remained in the public eye — and been active on the speaker circuit — as the author of #GirlBoss,” with a second book due out this fall.



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