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Neiman Marcus debuts high-tech mirror for trying on sunglasses


Neiman Marcus is making it easier for customers to select their sunglasses.

The luxury department store retailer is launching a new technology, called the Sunglass Memory Mirror, in partnership with MemoMi and Luxottica Wholesale NA. The mirror, which is really a digital screen, allows sunglass shoppers to better engage with the product and create shareable shopping experiences. Click here to watch the technology in action.

Using the mirror, customers can view side-by-side ultra-high definition video comparisons themselves in different pairs of sunglasses, and also share the images via email and social media platforms. They can also save the images and access them later.

Initially the technology will be rolled out in five Neiman Marcus locations: Palo Alto, Calif.; San Francisco; Houston, NorthPark Center, Dallas; and Fashion Island, Newport Beach, Calif.

“The Sunglass Memory Mirror adds the whit and whimsy back to eyewear shopping,” said Scott Emmons, head of the Neiman Marcus Innovation Lab. “The ability to see how a frame looks from every angle and instantly share it with one’s social network reiterates Neiman Marcus’ objective to continually surprise and delight.”

This is the first time MemoMi’s MemoryMirror technology has been used in an in-store eyewear application. But the platform has been used in other in-store applications, including at Neman Marcus and Uniqlo, in the apparel departments.
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