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Social Media

  • Startup takes social shopping to a new level

    A new website –- part social network, part online marketplace -- is partnering with dozens of well-known retailers to reward shoppers who promote their products on social media.

    Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, launched this week. Free to use, Yuno curates fashion, lifestyle, sports and technology products from major retailers, including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker, and rewards users with cashback on every purchase made.

  • Stuart Weitzman 'makes that move' with Gisele

    Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

    So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

  • New start-up aims to help retailers embrace social shopping

    Los Altos, Calif. -- A start-up from the former head of Google Shopping, Nitin Mangtani, aims to make the “buy button” on social media a reality for consumers.

    The company, PredictSpring, has created a technology platform designed to drive mobile commerce by improving and simplifying the way consumers shop on mobile phones and to easily enable “buy” experiences on brand and social media apps. Businesses using the platform include Cole Haan, Eddie Bauer, Bluefly and Woodcraft.

  • Another online jeweler makes the leap

    New York -- Roosevelt Field Mall in Garden City, New York, has nabbed yet another online jewelry company looking to test brick-and-mortar.

  • Finish Line running with a new partner

    Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

    The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

    Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

  • For back-to-school, Lands' End also offers parenting advice

    Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

    The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.

  • eMarketer: Low gas prices will help fuel big jump in holiday sales

    New York -- It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

    The firm predicts a shiny and bright holiday season for U.S. retailers, with an assist from falling gas prices and online growth. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year-over-year, reaching $885.7 billion (includes online and physical store sales).

  • Listen Up

    Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

    Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

  • Under Armour promotes training as lifestyle across consumer lives

    Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

    The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

  • Low gas prices expected to fuel jump in holiday sales

    It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

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