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Retailers looking for evidence that technology has become a pre-eminent influencer on their industry need look no further.

A market brief from consumer financial services company Synchrony Financial, “10 Things to Know – the Top 10 Retail Trends for 2016,” identifies eight technology-driven developments on its list. In addition to the emergence of new retail holidays and increased spending on pets, the eight IT-focused trends are:

Just in time for Coachella, H&M is teaming up once again with the world-famous California festival by creating a co-branded coed collection.

The H&M Loves Coachella collection will launch in the U.S. in stores on March 24 with a sneak peek online on March 23. The Coachella festival is held yearly in Southern California in April.

For the fourth consecutive year, a department store has nabbed the top spot in a survey of the nation’s favorite fashion retailers.

Nordstrom took the top spot in the study, by Market Force Information.  Interestingly, severak discount retailers moved up the list this year, with Marshalls landing in the No. 2 spot. H&M and Ross Dress for Less tied for third, Kohl’s was fourth and Macy’s was fifth.  

PayPal is entering the buy button arena in a big way.

The new PayPal Commerce service, currently running in closed beta, allows retailers to embed buy buttons into any digital format they choose. This includes blogs, emails, online ads, apps, and social shares. PayPal Commerce is based on a set of open application program interfaces (APIs) and also offers a software developer kit (SDK), making it platform-agnostic and fully embeddable.

For the fourth consecutive year, a department store has nabbed the top spot in a survey of the nation’s favorite fashion retailers.

Nordstrom took the top spot in the study, by Market Force Information. Interestingly, several discount retailers moved up the list this year, with Marshalls landing in the No. 2 spot. H&M and Ross Dress for Less tied for third, Kohl’s was fourth and Macy’s was fifth.

Online retail platform Jet is getting a better idea of how well its customer service efforts are working with a new tool from service measurement/optimization company StellaService.

Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

While the digital technologies supporting omnichannel commerce often replace store associates, Saks Fifth Avenue is enhancing its human element.

Saks is leveraging Salesfloor, a software-as-a-service (SaaS) platform that connects local retail sales associates with online shoppers for a more personalized customer experience. The suite of desktop and mobile Salesfloor solution enable in-store associates to provide customer service and sell products across web, mobile and social channels.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

Sak Off 5th's first location in New York City will feature a pop-up shop that appeals to the retailer's target market.

Saks announced that Gilt will open its first ever in-store shop at the Saks Off 5th store in New York. The pairing of these two brands in a physical space marks Gilt's entry into brick-and-mortar retail and demonstrates the company's plans to bring an all-channel shopping experience to Gilt customers.