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Women’s sporting goods retailer elevates its brand message


Title Nine is dedicated to creating a community among its shoppers — and now its e-commerce site supports this endeavor.

The women’s outdoor and athletic apparel retailer has elevated its digital brand experience, regardless of whether shoppers visited via desktop, mobile and tablet. By adding Kibo’s eCommerce solution, Title Nine upgraded its site functionality through enhanced content on each product page; personalized selling tools, such as bra calculators and fitting and style tips; improved checkout flow in all channels, and an engaging mobile experience for Title Nine shoppers. Keeping its focus on community and female empowerment top of mind, the chain also integrated social features on its home page, including displaying Instagram photos of customers wearing Title Nine apparel while swimming, running, hiking, or traveling.

These upgrades have delivered higher conversion rates across all touch-points, and improved customer interaction with the brand, according to the company.

“The Kibo eCommerce solution has not only allowed us to expand features and functionality of our new site, but it has created a more seamless shopping experience for our customers,” said Chrissy Ginieczki, VP of marketing and e-commerce, Title Nine, which operates 23 stores in 11 states. “Our goals with the new site were to put more emphasis on building a community of customers, and to help them more easily find the products they want. Kibo helped us achieve those goals.”
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