Kohl’s taps former Best Buy exec as chief marketer

Kohl’s Cos. has a new chief marketer.



The retailer on Monday named former Best Buy marketing executive Greg Revelle as chief marketing officer. He will be responsible for Kohl’s marketing organization and overall marketing strategy, including its focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Revelle will report to Michelle Gass, chief merchandising and customer officer.



Revelle most recently served as chief marketing officer of Best Buy, a position he held from 2014 until March 2017, where he was responsible for marketing, customer strategy, brand positioning and execution across all channels and customer touch points.



Prior to Best Buy, Revelle served as chief marketing officer at AutoNation. He also previously was VP of worldwide online marketing at Expedia Inc



Kohl’s has not had a chief marketing officer since Julie Gardner departed the chain in November 2012. Gass has overseen the marketing functions.



“Greg will be a strong addition to our senior leadership team,” said Gass. “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions.”