Loyalty Marketing

Newegg has turned to Visa to streamline the checkout process for its customers. The leading electronics-focused e-retailer will leverage the Visa Checkout payment service to simplify the process of buying online.

Visa Checkout can be used when shopping Newegg from a desktop computer and mobile devices. To mark the addition of the new service, Newegg is running a promotion until August 25 giving customers 10% (up to $20) off purchases made using Visa Checkout.

Listening to Walmart describe enhancements to its online shopping experience — improved navigation, increased localization, simplified checkout — it sounds like the retailer is talking about its physical stores.

Whether online or in stores, the touch points the shopper experiences on their path to purchase have much in common. No surprise then that the range of enhancements Walmart said it made to its site this week are focused on the same things all retailers focus on to create a positive physical experience.

Bentonville, Ark. -- Wal-Mart Stores Inc. is updating its website with new features and enhancements to provide shoppers with a more personalized, faster and improved shopping experience.
   

Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.

You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?

Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.

The events will be held at Office Depot and OfficeMax stores across Florida during select weeks this summer. In Florida, they’ll be taking place from August 2 through August 5.

A new digital coupon program was successfully rolled out to Dollar General’s more than 11,300 stores in partnership with Coupons.com, the companies announced.

Cambridge, Mass. – Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technology found that 60% of consumers had positive sentiment about Target as a grocery retailer.