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Loyalty Marketing

  • Survey: Seven-in-10 consumers say digital coupons have positive impact

    Austin, Texas - Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty. According to a new survey from RetailMeNot Inc. and Forrester Consulting, digital coupons increase the potential for conversion when consumers are in the cart and checkout phase of a purchase, and they play a key role in combating shopping cart abandonment.

  • It’s a bird, it’s a plane! No, it’s a digital coupon

    Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

    Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.

  • Market Force: Consumers ranks Cheesecake Cake as favorite casual-dining chain

    Boulder, Colo. -- Cheesecake Factory is North America’s favorite casual-dining chain, according to a study by Market Force Information. More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory was tops in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere.
     

  • Sales accelerate as Zulily masters mobile

    Zulily remains a company to watch in the e-commerce world with strong second quarter sales growth coming from existing and new customers on mobile devices.

    The Seattle-based company’s value priced offering of apparel, shoes, home décor and gifts resonated with shoppers during the second quarter ended June 29. Sales at the four year old company increased 97% to $285 million and adjusted earnings per share nearly doubled to nine cents from five cents the prior year.

  • Prudsys updates personalization tool

    Chemnitz, Germany – Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations. This applies to every channel and device, both online and directly at the point of sale.

  • The Amazing Body Store launches e-commerce/advisory site

    Denver - The Amazing Body Store is launching an e-commerce site that includes the free services of trained wellness advisors who work directly with customers to determine the right supplements to accomplish their individual fitness goals. Advisors are specially trained to help customers develop a customized fitness routine, lose weight or gain muscle mass.

    The Amazing Body Store backs all of their products up with a 100-day/100% satisfaction guarantee and offers free domestic shipping on all orders.  

     

  • Wipit releases omnichannel payment solution

    Pasadena, Calif. - Mobile payments company Wipit Inc has developed a new omni-channel payment technology designed to allow in-app barcode payments at retail point-of-sale. This technology compliments Wipit's existing network branded GPR card, in-app services, and e-commerce payment options from a prepaid cash mobile wallet.

  • JLL partners with Teen Vogue for back-to-school promo

    Atlanta — Participating JLL-managed centers across the country will be hosting back-to-school events in August, as part of a partnership with Teen Vogue.
    Teen Vogue Back-To-School Saturdays (BTSS) feature teen-oriented retailer sales promotions, entertainment, fashion shows, music, food and giveaways. The multi-platform initiative involves all of Teen Vogue’s assets in print, digital, social, mobile and event marketing.

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