Loyalty Marketing

Amazon has added hundreds of thousands of songs and hundreds of new, expert-programmed Prime Playlists to its Prime Music catalog.

Walgreens announced the new Balance Rewards for healthy choices initiatives, which is aimed at helping participants modify behavior risk factors associated with the nation's most pressing public health issues. The initiative marks the first community pharmacy program that includes training based on the methodology of psychologist Dr. B.J. Fogg.

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).

By Ben Pivar, Senior VP, Retail Leader, North America, Capgemini

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers. Through the use of new technologies as well as in-store and online strategies, many of those retailers who have tested clienteling have experienced a lift in customer conversion.

Melville, N.Y. – EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency. JoTo PR will assist EConsumerServices in reaching its mass market of online consumers and making industry opinion leaders and government officials aware of the issue of fraud-related chargebacks.

Kmart has been offering Shop Your Way members check-cashing services since September last year, but this week the retailer is making the service available for $1 or less, rather than $3. For the lowered price, members will be able to cash payroll and government checks up to $2,000 and personal checks up to $500.