Wal-Mart to offer personalized — and faster — online experience

Bentonville, Ark. -- Wal-Mart Stores Inc. is updating its website with new features and enhancements to provide shoppers with a more personalized, faster and improved shopping experience.



The updated web includes a feature that shows shoppers products they may like based on their previous purchases, and also personalizes the homepage for each shopper based on location, local weather conditions and past search and purchase history. It also includes a “My Local Store” section that allows shoppers to see promotions at their local stores,



Other upcoming changes include a faster customer checkout, a revamped store finder and a more flexible screen.



Wal-Mart is trying to stay competitive with Amazon.com and also capitalize on growth that has been occurring in its e-commerce sales while brick-and-mortar sales have stagnated.