Mayors Jewelers to offer Alliance Data private label credit cards

Tamarac, Fla. – Mayors Jewelers, a brand of Birks Group Inc., will use private label credit card services from Alliance Data Systems Corp. Alliance Data is offering a customized, multi-channel credit program for the Mayors Jewelers brand, designed to help deliver incremental sales, cross-product selling and increased transaction size.



The Mayors credit card program offers reward certificates based on annual spending levels. Mayors also has access to Alliance Data's "in the moment" acquisition tools, in addition to advanced analytics and consumer insight capabilities. Alliance Data will work with Mayors to leverage Web and mobile tools to drive credit card applications and to further engage card members through expanded customer-relevant tools