Loyalty Marketing

Petaluma, Calif. – E-commerce platform provider MarketLive has entered a strategic agreement with Amazon Payments, offering the ability for MarketLive retailers to help streamline the login and checkout process and increase conversion numbers. The integration of login and pay with Amazon with the MarketLive platform allows shoppers on MarketLive retail shopping sites to leverage their existing Amazon account to quickly login and select their shipping and payment information that they use for Amazon.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.  

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Toronto - HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Seattle – Amazon.com reported a second quarter net loss of $126 million, compared to a net loss of $7 million in the same period last year, as it continues to spend heavily on investments. The loss was nearly double what Wall Street higher expected. Operating expenses rose 24% to $19.36 billion.

Net sales increased 23% to $19.34 billion in the second quarter, compared with $15.70 billion in second quarter 2013. Net sales met Wall Street expectations. A favorable change in foreign exchange rates boosted revenues.

Boston – Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing. The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Salt Lake City - Overstock.com Inc. has augmented its wish list feature with wedding, baby and special occasion registries. When creating a registry, customers are offered recommendations of top sellers within the Overstock GiftFinder for wedding, baby, housewarming, graduation, birthday or other special occasion categories.

Once again, weak ammunition, shooting, optics and firearm sales at Cabela's caused comparable-store sales to slip 14.2%. But CEO Tommy Millner focused on positives, such as new store performance.