Loyalty Marketing

Books-A-Million Inc. is once again accepting Joe Muggs coffee donations for their Coffee for the Troops campaign that will benefit troops serving overseas and stateside.

Washington, D.C. -- The average person celebrating Christmas, Kwanza and/or Hanukkah will spend $804.42, up nearly 5% from 2013’s actual $767.27, according to the National Retail Federation’s 13th annual Holiday Consumer Spending Survey, conducted by Prosper Insights & Analytics. In other results, the average shopper plans to do 44% of their holiday shopping online, the most in the survey’s history.  

New York -- Holiday shopping is going to start early this year, according to the International Council of Shopping Centers’ latest consumer tracking survey. About 35% of consumers have or will have started their holiday shopping by the end of October. Roughly three out of five shoppers will begin shopping by Thanksgiving this year, and by the end of the Thanksgiving weekend 86% will have started making purchases.   

Finish Line and IBM have created a new mobile app to enable the operator of more than 1,000 athletic footwear and apparel stores to fulfill its omnichannel vision.

Finish Line said the new app is focused on providing services and conveniences that reward its Winners Circle loyalty program customers with points and perks, reinforce brand interactions, improve customer service and sales and also provide  timely information about customers’ favorite product releases.

By Gary Ambrosino, President and CEO of TimeTrade   Hidden in the onslaught of negative headlines about former retail heavyweights, like JC Penney and Sears, is a slew of less-publicized, good news from smaller—many formerly online-only—retailers that are not only weathering the storm but are thriving.   

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.

Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.

Indianapolis -- The Finish Line has launced a new mobile app aimed at providing services and conveniences that reward members of its Winners Circle loyalty program with points and loyalty perks. The chain  teamed with IBM and IBM Business partner PointSource on the development of the app, which was designed using the IBM MobileFirst application development portfolio to capture the attention of sports enthusiasts and provide a rewarding user experience.

New York –- Brooks Brothers is currently one-third of the way through an IT transformation based on SAP technology. In a presentation and also in an exclusive one-on-one interview with Chain Store Age at the recent SAP Retail Forum in New York, Sahal S. Laher, executive VP/global CIO of Brooks Brothers, explained how the retailer is becoming a more customer-focused organization.