Loyalty Marketing

Berlin, Germany –- Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.

Fort Worth, Texas -– Radio Shack is launching its new “R Promise” initiative to offer holiday shoppers services including price matching and new payment options. Radio Shack stores will match prices on identical products from local brick-and-mortar competitors, major online retailers (excluding wireless phones from online retailers) and RadioShack.com at the time of purchase or within 15 days of the purchase.  

Wakefield, Mass. -- Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a global study by SDL. The figure represents a 17% increase from what consumers reported last year.  

New York -- Twenty percent of American adults already own a wearable device and the adoption rate, on par with tablets in 2012, is quickly expected to rise. According to a PwC survey of 1,000 consumers, after dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information Millennials would like wearable tech to provide them.

Austin, Texas -- A majority of Americans would be comfortable divulging information about themselves anonymously to their favorite stores (60%) or a product brand (56%), and close to half would anonymously share personal data to an app (46%). According to a new national survey from Wearables.com and The Center for Generational Kinetics, some consumers will also share personal information in exchange for certain benefits.  

Mountain View, Calif. -- AgilOne, the cloud-based predictive marketing company, announced that home design retailer Jonathan Adler will use AgilOne’s cloud platform to improve customer engagement by creating more personalized, data-driven marketing.

Austin, Texas -- Almost half of Americans are likely to avoid shopping at stores that were affected by data breaches in the past year. According to a new CreditCards.com report, 45% of major credit and debit card holders say they would “definitely” or “probably not” shop at a retailer where consumers’ personal information (including credit and debit card data) was exposed.   

By Chris Donnelly, managing director for retail, Accenture Strategy   What do supermarkets have to gain from a price war? Judging from the battles that have been raging around the world of late, the answer is--nothing. Experience shows that they are truly a “race to the bottom”--aside from the consumer, the only possible winner is the lowest cost provider. Food retailers, however, have options for how to avoid getting drawn into a costly price war.