Loyalty Marketing

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
 

Dollar General’s new Fast Way to Save program, which runs from now through Nov. 15, uses the retailer’s new DG Digital Coupon platform powered by Coupons.com to offer its customers more than 100 in additional digital coupon savings.

Goodlettsville, Tenn. - Dollar General’s new Fast Way to Save program is now available in stores and online through Nov. 15. The program utilizes Dollar General’s new DG Digital Coupon platform powered by Coupons.com and offers an additional $100 in digital coupon discounts to Dollar General customers.

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

Deerfield, Ill. -- Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API). It allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices, with rewards points redeemed for merchandise in-store or online.
 

Ten Target stores in the San Francisco area are experimenting with a new mobile shopping app called Curbside, which promises to deliver the next generation of commerce.

Curbside launched its mobile app this week to make finding, buying and getting the things shoppers need from their favorite local stores faster and easier than ever before, according to the company. Target is among the retailers whose stores are participating in the Curbside app.