Maurices adds stores for holiday cheer

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.



Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.



"We're excited to open these stores in time for busy holiday shoppers," said George Goldfarb, president of Maurices. “This season is all about making sure the customer gets what she wants, how she wants it. We're investing in omnichannel marketing with mobile, social commerce and e-commerce initiatives and with the rollout of maurices inMOTION to all stores, we are her one-stop shop for fulfilling her wishlist."



Maurices inMOTION is the name of the retailer’s recently launched activewear line. The company positions itself in the marketplace as offering real girls real style that fits their real lives.



In addition to Maurices, Ascena Retail Group operates stores under the banners of Justice, Lane Bryant, Dressbarn and Catherines.