Loyalty Marketing

Walldorf, Germany -- Nearly one-third of consumers say "shared values" as a reason they are loyal to a brand. According to an SAP survey of 3,000 American consumers age 18 and older, while email was cited as the most popular way to communicate with companies, almost half of customers (48%) said they had problems with delayed or no responses to email More than half of those surveyed (54%) would like, or may like, an offer of help before they have to ask for it.

Armonk, N.Y. –- IBM projects a strong holiday shopping season with online sales projected to increase 15% during the five-day period between Thanksgiving and Cyber Monday. The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8%, followed closely by Thanksgiving with a projected increase of 15.6%.   

New York –- Six in 10 (59%) gift cards are now offered electronically, up 18 percentage points from 2010. According to a new Bankrate.com study, part of the reason may be that Millennials are more than twice as likely to lose traditional plastic gift cards than older adults.  

Chicago -- A majority (54%) of shoppers said they would shop both online and in-store this holiday season, according to a survey by Retale, a location-based mobile platform. Twenty-four percent said they planned to shop in brick-and-mortar stores only, and  22% said online only.   The survey uncovered a number of differences among Android and Apple users, which accounted for 89% of those surveyed:   

Wearable technology is ripe for growth — especially among millennials, according to PwC’s “Consumer Intelligence Series – The Wearable Future” report. Twenty percent of American adults already own a wearable device, and the adoption rate — on par with tablets in 2012 — is quickly expected to rise.

The pre-owned luxury goods auction platform Worthy.com has added new functionality to its live auction experience for sellers.

For the first time ever, sellers auctioning their luxury watches and jewelry online can watch their auction as it unfolds, while having access to the high-definition photos and professional description of the item being auctioned, according to Worthy.