Loyalty Marketing

Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

"We will analyze the results and cost benefits of this price war against Amazon and decide how long to continue the promotion. Right now it's scheduled to last through Cyber Monday," said Byrne.

Framingham, Mass. -- By 2017, three times as many retailers as now will explicitly underpin their customer and operations strategies on 3rd platform technologies. That’s one of IDC Retail Insights’ top 10 worldwide retail predictions for 2015. IDC  revealed the predictions during a Web conference, IDC FutureScape: Worldwide Retail Agenda 2015 Predictions.        

Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

Customers and Shop Your Way members can shop Black Friday deals at most Sears stores starting as early as 6 p.m. on Thanksgiving. Sears’ subsidiary Kmart, continuing a 23-year tradition as a destination for early-bird shopping, will open for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

CurrentC, the mobile payment service under development from a retailer consortium known as Merchant Customer Exchange, or MCX, has been getting a lot of attention in the past week. First MCX members CVS and Rite Aid disabled their NFC payment systems to block the rival ApplePay mobile payment service, and then hackers stole the emails of CurrentC users. And despite all this publicity, CurrentC is still in pilot mode.  

Seattle -– Starbucks Corp. is planning to launch a coffee delivery service in select U.S cities in 2015, the company said during its quarterly investors’ conference call on Oct. 30. The new service will be available to loyalty program members using the chain’s new mobile app.    Starbucks gave few specific details about the service, but the new app, allowing users to order and pay for items, will launch in Portland in December and in other U.S. markets in 2015. 

Bentonville, Ark. –- Wal-Mart is reportedly testing a price-matching program it may use for the upcoming holiday season. According to the Wall Street Journal, Wal-Mart is currently piloting price-matching with local competitors in brick-and-mortar stores but may expand the program nationally and include online competitors like Amazon.com.