Loyalty Marketing

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  

New York -- Kate Spade provided the best overall customer service in Sept. 2014. This marks the retailer’s first time topping Stella Benchmarks from customer service research firm Stella Service in 2014. The retailer ranked in every area measured across fulfillment and customer care.   

America’s most affluent prefer Nordstrom’s brand of omnichannel retail over some of the biggest luxury retailers out there, according to a new study.

An organization called the Luxury Institute released findings from its 2015 Luxury Multichannel Engagement Index (LMEI) survey of large multi-brand retailers. Responders had a minimum annual income of $150,000, an average annual income of $318,000 and an average net worth of $3.1 million.

Beijing, China -- Alibaba Group is rebranding its Taobao Travel online travel business as an independent business and brand named “Alitrip.” Alitrip will be another marketplace platform under Alibaba Group with a new independent web domain, www.alitrip.com.   

Oak Brook, Ill. -- McDonald’s is collaborating with mobile commerce provider Softcard. Customers will now be able to tap and pay both in-restaurant and in the drive-thru lane at all U.S. McDonald’s locations, marking the largest deployment of NFC-based mobile commerce in drive-thru.  

By Murali Nadarajah, Xchanging Malaysia   Consumers can purchase virtually anything they want anytime from anywhere, from the Internet to social media to mobile devices to good old brick-and-mortar stores. As a result of today’s omnichannel approach to retail, chain stores now have access to a massive collection of customer data that hasn’t existed until recently.  

Woonsocket, R.I. –- CVS Health Corp. and Rite Aid. Corp., which have both used the near-field communication (NFC) technology that supports Apple Pay, have disabled their NFC payment systems to block Apple Pay from working in their stores.