Loyalty Marketing

The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.

The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.

Boston – Shoe/apparel shopping site ShoeBuy, has relaunched its e-commerce site with changes rooted in customer feedback and consumer research. The retailer aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience.

Kohl’s is standing behind its stated mission to “give back” to the communities it serves by announcing that it donated nearly $18 million in 2014.

The community grants benefited more than 8,500 nonprofits across the country in 2014 through Kohl’s best-in-class Associates in Action (AiA) volunteer program.

Chicago – Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need.

Chicago - Restaurant group Lettuce Entertain You Enterprises (LEYE) has moved its 25-year-old loyalty program to the Paytronix Rewards platform. LEYE opted to switch because Paytronix offers mobile and data analytics capabilities to support its transition from a card-based to a mobile-based loyalty program.

San Jose, Calif. - Large format Hispanic grocery chain Mi Pueblo Foods is getting personal with customers on the go. Mi Pueblo is using the CLYP mobile marketing automation platform to establish deep consumer engagement, leading to more extensive insight into customers’ shopping behavior and buying patterns.

Oak Brook, Ill. - Ace Hardware Corp. is the latest retailer to explore the potential of same-day delivery. The retailer recently launched a pilot of its Express Delivery program in select stores across the country.
 

I recently had the chance to spend some time talking with Dan Ward, cofounder of app development firm Detroit Labs. Since 2011, Detroit Labs has developed apps in its downtown Detroit center, rapidly growing to 75 employees and serving a wide range of companies including Domino’s Pizza. Here are five tips for developing a successful retail app gleaned from my conversation with Ward:

1. Connect the brick-and-mortar and digital channels