Loyalty Marketing

New York -- In a big loss for American Express, Costco Wholesale Club will no longer accept American Express cards at its U.S. stores starting on March 31, 2016, ending a 16-year-old exclusive relationship with the credit card giant. Costco is one of the few big U.S. retailers that accepts only American Express cards, with by Visa Inc., MasterCard Inc. and Discover Financial Services cards not accepted at its stores.

Minneapolis – Technology lovers who fall in love have a new online wedding registry option. On Feb. 16, Best Buy Co. Inc. will launch the Best Buy Wedding Registry.

Couples can create and manage their registry online or through the Best Buy mobile app. By early April, in-store kiosks in all Best Buy locations will help registrants and gift-givers view and print wedding registry lists. Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

Costco shoppers may soon have other options for payment. American Express says it is ending its 16-year-old exclusive relationship with Costco next year.

Costco is one of the few big U.S. merchants that accepts only American Express cards. Cards branded by Visa Inc., MasterCard Inc. and Discover Financial Services can’t be used at its warehouse stores.

 Indianapolis -- Simon announced that Krystal Zell has been named senior VP of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills and Simon Premium Outlets.

Zell served as VP of Starwood Preferred Guest at Starwood Hotels & Resorts where she led the loyalty strategy, business development and operations for its Starwood Preferred Guest and B2B loyalty programs.





 

Best Buy is finally joining the growing online gift registry market by offering wedding registry services.   More than 1.5 million couples register for wedding gifts each year. Options for these couples soon will improve with the Feb. 16 launch of the Best Buy Wedding Registry, enabling couples everywhere to register for their most-wanted tech essentials:  from wireless speakers to cameras and from Ultra HD TVs to ever-popular kitchen gadgets.  

Scottsdale, Ariz. -  P.F. Chang's China Bistro is getting conversational with its customers. The casual dining chain has selected Neuron ESB application and Web services integration software to unify backend systems that will power real-time customer communications for its P.F. Chang's and Pei Wei brands.

Iselin, N.J. -- Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, announced that Woodman’s Foods, an independent and employee-owned grocery retailer with stores in Wisconsin and northern Illinois, is now a member of Birdzi’s Personiphi Network and has selected the company’s Shopper Engagement platform to provide personalized savings to shoppers.

After a rollout to one store in 2014, Woodman’s Foods will roll out the solution to all of its 15 stores by spring 2015.

Columbia, Md. – Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs. According to new data from CRM firm Merkle, 67% of consumers want a totally mobile path to purchase and 42% of supermarket shoppers use their phones at least once during a trip.