Loyalty Marketing

Redwood Shores, Calif. – Oracle is releasing six new Oracle Retail cloud services that provide retailers with rapid access to enterprise-grade applications for managing critical e-commerce, customer engagement, order management, order fulfillment, loss prevention, and brand compliance operations.

The new cloud services stem from the Micros Retail solutions acquired by Oracle in 2014, and they are part of a growing portfolio of retail solutions hosted by Oracle and available by subscription.
 

ShopperTrak is teaming up with a shopping app called Shopkick to enhance the value proposition retailers offer to their customers in-store.

ShopperTrak, a global provider of consumer behavior insights and location-based analytics, and Shopkick is the most widely used real-world shopping app. Their partnership aims to leverage the market leadership and experience of both companies to deliver superior in-store experiences and rewards for shoppers, while also providing the retail community with an analytics tool to optimize the shopper’s experience in the store.

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

Hoffman Estates, Ill. - The U.S. Environmental Protection Agency (EPA) has recognized Sears Holdings Corp. with a 2015 Energy Star Partner of the Year – Sustained Excellence Award. Sears Holdings, an Energy Star partner since 1998, will be honored for its long-term commitment to energy efficiency.

Mountain View, Calif. – Google has released version 9.0 of the Google Wallet electronic payment app, skipping version 8.0 but only adding a couple of new features. The most significant new feature is a transaction search bar that lets users find past transactions via keyword.

In addition, a maps widget lets users track stores where they make purchases and locate them on a map. Among other benefits, this feature lets consumers quickly identify purchases made in stores and areas they have not visited.