Oracle launches new retail cloud services

Redwood Shores, Calif. – Oracle is releasing six new Oracle Retail cloud services that provide retailers with rapid access to enterprise-grade applications for managing critical e-commerce, customer engagement, order management, order fulfillment, loss prevention, and brand compliance operations.



The new cloud services stem from the Micros Retail solutions acquired by Oracle in 2014, and they are part of a growing portfolio of retail solutions hosted by Oracle and available by subscription.



The cloud services included in the latest update to the Oracle Retail portfolio are Oracle Retail Brand Compliance Management Cloud Service, Oracle Retail Customer Engagement Cloud Service, Oracle Retail Open Commerce Platform Cloud Service, Oracle Retail Order Broker Cloud Service, Oracle Retail Order Management System Cloud Service, and Oracle XBRi Cloud Service.



Here are the details on each new service:



• Oracle Retail Brand Compliance Management Cloud Service streamlines and automates many private-label merchandising operations. Retailers can use the solution to plan, track, and manage merchandising activities, drop shipping, and supplier relationships.



• Oracle Retail Customer Engagement Cloud Service provides a segmented view of customers, gift registry capabilities, and loyalty program and campaign management tools.



• Oracle Retail Open Commerce Platform Cloud Service provides an all-in-one e-commerce solution that includes features such as search engine optimization, site search, and personalization capabilities required to build e-commerce traffic, increase conversion rates, and reduce costs. The service also enables sales and marketing staff to build and modify pages, launch or fine-tune promotions, and create user communities around shared interests.



• Oracle Retail Order Broker Cloud Service provides businesses with real-time visibility of available inventory across all retail channels and distribution centers from any point of service. Store associates and call center representatives can use the application to find items in other stores, e-commerce, or warehouse locations.



• Oracle Retail Order Management System Cloud Service provides online shoppers and call center agents with real-time visibility into ordering and fulfillment. The solution integrates with other retail operations and business analytics to help retailers increase efficiencies, reduce costs, and accelerate order delivery by streamlining processes and adjusting inventory distribution.



• Oracle XBRi Cloud Service equips retailers to detect, investigate, and reduce losses from fraud and noncompliance. Loss prevention investigators can use the service to isolate suspicious activity down to a location or register, or an individual, and the business intelligence solution correlates transaction data with other loss prevention methods.