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ShopperTrak and shopkick team up to advance beacons


Chicago -- ShopperTrak, a leading provider of consumer behavior insights and location-based analytics, is teaming up with the shopping app, shopkick, to deliver in-store beacon and analytics technologies that allow retailers to engage with shoppers throughout their time in the store and deliver an enhanced shopping experience.

The partnership combines ShopperTrak’s extensive portfolio of the world’s leading retailers and robust product suite with shopkick’s shopBeacon hardware, which is already deployed at more than 8,000 stores, including Macy’s and American Eagle. The beacons welcome shoppers entering a store via mobile alerts and share location-specific deals, discounts, recommendations, and rewards. The shopBeacons also give the retailer access to both their own app users as well as the shopkick app, which is used by more than 10 million shoppers, to increase traffic, conversion rates and average transaction size.

By integrating ShopperTrak interior analytics solution with shopkick’s in-store beacon technology, the companies will provide retail customers with actionable and anonymized in-store analytics, allowing them to understand in-store shopper behavior, including where customers are going and how long they are staying. This analytical insight enables retailers to shift in-store strategies and operations to match shopper interest and behavior, leading to increased customer loyalty.

Additionally, retailers can utilize the powerful shopBeacon network to engage with customers through their own apps, gain rich insight into consumer behavior and, most importantly, deliver more rewarding and convenient consumer shopping experiences.

“With ever-changing mobile technologies, the shopping experience is evolving rapidly,” said ShopperTrak chief product officer Chetan Ghai. “shopkick is at the forefront of retail mobile technology and was the first to recognize the importance of shopper engagement throughout the path to purchase. With this partnership, the shopkick app and beacon technology will serve as yet another avenue to enhance the shopper experience via mobile technology, and an effective way to increase shopper traffic, conversion rates and average transaction size.”

The solution is being beta-tested with retail customers. It will be available to all retailers later this year.

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