Loyalty Marketing

Proctor & Gamble is trying to increase Latina interest in its products with a new “Living Fabulosa” (living fabulously) initiative.

It is part pf the company’s Orgullosa campaign, which highlights the unique and complex experience of the modern, bicultural Latina -- the Nueva Latina.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

Duluth, Ga. -- NCR Corp. announced that NCR Government Systems will modernize operations for the Defense Commissary Agency (DeCA). DeCA’s Enterprise Business Solution (EBS), built upon NCR’s software solutions, will help to transform DeCA’s mission-critical retail systems and provide industry-leading capabilities that optimize its operations from warehouse replenishment through to the point-of-sale, along with customer loyalty management and payment solutions.

Sam’s Club’s newest credit card program has been recognized as an innovator in the fast-changing world of payment technology.

Sam’s Club’s 5-3-1 card earned a Gold Medal in the Best Comeback Story category in the PYMNTS.com 2015 Innovator Awards.

New York -- U.S. retailers are struggling to meet the demands of consumers, according to a report by Accenture. An overwhelming majority (82%) of consumers expect a retailer’s prices to be the same in-store and online, up 13% over last year’s study, but only 34% of retailers met this expectation for more than 80% of the items assessed, Accenture found.

New York -- Facebook hopes to transform the way  customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger.

Yet another study has documented retailers’ inability to keep pace with shoppers’ heightened expectations for a seamless experience driven by all manner of technological advancements.