Loyalty Marketing

Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

Quincy, Mass. -- Online grocer Peapod.com has joined the “farm box” movement that many local farmers markets and supermarkets are now promoting.

The company unveiled its Local Farm Box service, whereby customers in New York City; New Jersey; Eastern Massachusetts; Rhode Island; Pennsylvania; Maryland; Washington, D.C.; Virginia; Illinois; Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.

Calgary – When the concept of things changing at “Internet speed” is discussed, often overlooked is the fact that the Internet itself changes at Internet speed. E-commerce websites must offer functionality and overall shopping experience on par with the latest online consumer expectations. Canadian specialty outdoor retailer Wholesale Sports Outdoor Outfitters, which operates 13 stores in western Canada as well as a website, has had to face this issue.

Grapevine, Texas – GameStop Corp. is giving gamers a chance to share stories of how video games have enhanced their personal lives via social media in a five-week contest running through July 27. The contest, called #SummerAtGameStop, encompasses five themed weeks of Never Met, Romance, Reunited, Game Night, and Rematch.

Cincinnati – The Kroger Co. is responding to explosive financial performance with a two-for-one stock split, dividend increase and share buyback program. Kroger has delivered double-digit compound growth in its dividend since it was reinstated in 2006, and expects further growth.

In the ongoing battle for market share, brands pour over metrics and tweak strategies to increase customer loyalty. The stakes are high, customer acquisition costs are expensive and most businesses can’t afford to lose sales to competitors. With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences.

The new fiscal year is off to a good start at Bed Bath & Beyond according to CEO Steve Temares who credits a wide range of omnichannel initiatives.

Sales in Bed Bath & Beyond’s first quarter ended May 30, increased 3.1% to $2.738 billion and same store sales increased 2.2%. Net income declined to $158.5 million from $187.1 million while a strong stock buyback program allowed earnings per share to remain flat.

New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.

The report identifies the following key challenges: