And the latest online retailer to go offline is…

Chicago -- The list of online retailers jumping into the offline space keeps getting longer. And this one has celebrity underpinnings.



The latest company to make the leap is Fabletics, the online activewear and accessories line co-founded by actress Kate Hudson, which will make its brick-and-mortar debut this fall at five General Growth Properties’ malls: Bridgwater Commons, Bridgewater, New Jersey; Christiana Mall, Wilmington, Delaware; Kenwood Towne Center, Cincinnati; The Mall in Columbia, Columbia, Maryland; and Saint Louis Galleria, St. Louis.



“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, senior executive VP of leasing, GGP. “More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility.”



Barocas noted that 90% of all U.S. retail sales occur at physical stores, “and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area.”



The Fabletics stores will feature mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.



“We are excited to be opening our first retail locations with GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As an e-commerce leader that is expanding into brick-and-mortar retail, it was key that we partner with an innovative shopping center owner that has introduced cutting-edge retail concepts to fashion-forward and stylish customers.”