Loyalty Marketing

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

A recently launched gifting Web site with a familiar sounding name promises to make it better to receive than give a gift.

The recently launched Web site GiftStarter – not Kickstarter – claims to be reinventing the gifting business so that family members, friends and co-workers are able to co-mingle individual budgets to offer recipients a more substantial gift.

It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.

The explosive growth of device connectivity, wireless technology, cloud computing and advanced analytics has driven the Internet of Things (IoT) from vision to reality. Devices with embedded sensors are enabling advanced, automated communications for retail businesses and customers. These connected devices are driving deeper engagement, providing new experiences and opportunities, creating new revenue opportunities and enabling better business insight.

New York – Most consumers base their grocery purchase decisions on very basic information. According to new research from data analytics solution provider Precima, 80% of U.S. shoppers choose their primary grocery store based on everyday prices, with two-thirds (65%) stating that the everyday (regular/non-sale) prices of staple items such as milk and eggs most influence their price perception of a grocery retailer.

Ann Arbor, Mich. - Customers are less satisfied with fast food as their discretionary income improves and preferences shift in favor of quality over price.

According to new data from the American Customer Satisfaction Index (ACSI), two new entrants to ACSI debut at the top of limited-service (fast food) restaurants: Chick-fil-A and Chipotle Mexican Grill.

It’s no secret that the rise of mobile devices is empowering consumers and altering the way they shop. But mobile isn’t just changing the game for consumers. It’s also empowering chain stores to take advantage of those behavior changes to strengthen customer relationships and distinguish the in-store experience.  

Here are five simple ways that chain stores can take advantage of mobile devices like tablets to enhance and differentiate the in-store experience and drive sales:

Retailers deliver personalized, seamless mobile experience

In his classic posthumous memoir “A Moveable Feat,” Ernest Hemingway describes 1920s Paris as an interconnected place where you could obtain any food, drink or entertainment you wanted at any time. While the days of glamorous expatriate writers tramping across Europe are long gone, retailers are increasingly trying to recreate the atmosphere of seamless access to whatever your heart desires, via mobile devices and apps.