Loyalty Marketing

Seattle – Mobile shopping has been getting attention for its rapid growth, and one major retailer is leading the way.

According to new data from online coupon database Coupofy.com, Amazon.com is the leading mobile commerce retailer, with 110% growth in 2014, earning revenues of $16.8 billion.

Amazon is followed by Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).

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New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Not only is Amazon.com launching its one-hour Prime Now delivery service in its hometown of Seattle, but it's also adding a whole new category of deliverable products.

The retailer announced Tuesday it will add wine, beer and spirits to its assortment of eligible products for Prime Now delivery.

Seattle becomes the first U.S. city to include alcohol in the assortment of products eligible for the quick-delivery service.

An altered retail landscape and new consumer are remaking the shopper journey and path-to-purchase. Here are 10 tactics to improve the shopper experience that every retailer needs to know:

1. Bridge the online to offline experience: Expectations are high; online shoppers seek a personalized and efficient experience. Customers now expect price consistency across channels, the ability to buy online and pick up or return in store and a range of payment options.

New York -- It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

The firm predicts a shiny and bright holiday season for U.S. retailers, with an assist from falling gas prices and online growth. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year-over-year, reaching $885.7 billion (includes online and physical store sales).

Westlake Village, Calif. – Target Corp. may be exiting the pharmacy business, but the retailer is doing so on a high note.

According to the new 2015 U.S. Pharmacy Study from J.D. Power, Target, which in June announced it would sell its pharmacy business to CVS Health for $1.9 billion and rebrand its nearly 1,700 prescription departments as CVS/pharmacy, ranked highest among mass merchandiser pharmacies.

This year more than ever, holiday shoppers are coming to retailers across a variety of channels and touchpoints. Retailers need to provide a consistent and personalized experience for customers wherever they are.