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Loyalty Marketing

  • Order ahead at Jamba Juice

    Emeryville, Calif. -- Jamba Juice is making it more convenient for customers to get their smoothies.

    The chain announced that consumers will now be able to skip the line at over 200 stores where the retailer will be rolling out the first phase of its new mobile order-ahead app. The new smartphone tool is available on the Jamba Juice app.

  • Birchbox, meet the new Sephora

    Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

  • Multichannel Engagement: From Teens to Seniors and Everything in Between

    From mobile tech-savvy teens to the octogenarian shopper, retailers are perhaps for the first time ever addressing the widest and most diverse customer set in history. With life expectancy in the United States at an all-time high, the economy in an upswing and more people connected than ever before through smart phones and smart jewelry, retailers are marketing to increasingly wider and diverging audiences.  

  • Lowe's revamps website for business customers

    Lowe's is investing in helping its professional customers save time, money and run their businesses more efficiently.

  • Report: Sephora expanding omnichannel lineup with subscription service

    New York  Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

    The beauty giant will test a beauty subscription service, called Play! By Sephora, in Boston, Cincinnati, and Columbus, Ohio,  in September, reports Women’s Wear Daily, with additional markets to be added in 2016.

  • Overstock gets a boost from shoppers, technology

    The CEO of Overstock.com says the company is poised to take advantage of growth opportunities from "crypto-initiatives" and other means as the retailer posted an increase in revenue in the second quarter.

    CEO Patrick Byrne said the company's launch of what it calls a "digital corporate bond", or a cryptocurrency-based security, based on bitcoin will fuel expansion and growth for the company.

  • Mixed results for HSN

    St. Petersburg, Fla. – HSN Inc. had a mixed second quarter, meeting Wall Street profit projections but falling short of sales estimates.

    HSN’s net income totaled $41.6 million, up 2% from $40.9 million the same period the prior year.

    Net sales grew 4% to $885.6 million from $855.2 million, including an 11% increase in digital sales.

  • City Sports leaps across channels with customer experience

    Boston - Shoppers are coming to retailers across a variety of channels and touch-points, and need to have a consistent and personalized experience wherever they are.

    Boston-based, 26-store specialty sporting goods chain City Sports is preparing to meet the needs of omnichannel shoppers with help from cloud-based digital marketing platform provider BlueConic,

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