Loyalty Marketing

Thanks to some financial engineering, Sears Holdings overcame a double digit decline in same store sales to produce a second quarter profit or a less severe loss depending on the arithmetic used.

Sam’s Club is taking its efforts to woo small business customers to social media.

The retailer is launching #SmallBizHelp, an interactive social media campaign that offers expert advice on starting and running a business.

Winston-Salem, N.C. - Lowes Foods, a Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, is feeding consumer appetite for omnichannel experiences. Lowes is working with omnichannel commerce solutions provider Unata to deliver enhanced omnichannel services at its 60 Lowes Foods-To-Go stores.

Quincy, Ill. – In the latest sign that beacons are becoming a mainstream in-store technology, at least one independent grocery chain is rolling them out. County Market, a division of Quincy, Illinois-based Niemann Foods, has implemented the Birdzi platform in all of its stores to provide personalized digital savings and increased customer engagement for its shoppers.

Omaha, Neb. – The retail e-commerce landscape just got a little wider. Discount department store retailer Gordmans Inc. is jumping from operating 101 brick-and-mortar stores in 22 states to offering an e-commerce site for consumers across the country.

The online store also offers an extended assortment beyond what's available in-store. This includes broader sizes and styles in the dedicated Levi's shop, MLB, NCAA and NFL sports team apparel and an expanded selection of holiday décor.

New York – At least a few shoppers reportedly received a substantial windfall as a result of a computer glitch at Bloomingdale’s. According to BuzzFeed, some members of the upscale chain’s loyalty program were accidentally issued as much as $25,000 in store credit last week, and at least one customer used the unintentionally generous offer to obtain free diamond earrings.

GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.