Loyalty Marketing

The number of Amazon Prime members are on the rise.   An estimated 60% of Amazon customers are Prime members, a group that is comprised of roughly 80 million members in the United States, according to research from Consumer Intelligence Research Partners (CIRP). The study is based on responses from 500 U.S. shoppers who made a purchase at Amazon.com between January and March.  

Title Nine is dedicated to creating a community among its shoppers — and now its e-commerce site supports this endeavor.  

Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty.    While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. Kearney.    

Ethically sourced bridal and fine jewelry retailer Brilliant Earth is expanding its brick-and-mortar footprint.    The company has just opened a location in the Georgetown section of Washington, D.C. The showroom utilizes an appointment model designed to provide a high-touch, personalized experience for every customer.  

Not only is coupon app usage increasing, but discounts received via mobile devices are influencing where consumers decide to shop.    Mobile coupon usage has increased 42% from 2016, while in-store shopping rewards app usage has increased 34% during the same time period. More importantly, the discounts received via smartphone or other mobile devices are influencing where 67% of consumers decide to shop.   

As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.    

Men’s Wearhouse and Jos. A. Bank are not just enhancing customer experiences across their websites — they are personalizing them.   

Mass retail is at a crossroads. Many of the iconic brands that are mainstays for our biggest and best malls are announcing layoffs and closures. The traditional brick-and-mortar store continues to see reduced foot traffic and most can’t seem to find a remedy. Amid this retail doom and gloom, however, there is one retailer that is rising above the rest: Ulta Beauty.