Skip to main content

Loyalty Marketing

  • GNC’s Q1 income takes a dive

    GNC Holdings’ income and revenue declined in the first quarter, but the company said it is encouraged by the results of its marketing and pricing revamp.    Net income totaled $23.9 million, or 35 cents per share during the quarter, compared with $50.8 million, or 69 cents per share, in the year-ago period year. Adjusted earnings were 37 cents per share, which was above estimates.   Revenue totaled $644.8 million during the quarter from $668.9 million last year, but still above estimates. 

  • Study: Shopping habits differ across generations of shoppers

    There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

  • Study: Shoppers will share personal data if it benefits them

    Despite privacy concerns, consumer will share data with companies if it saves them money or resolves customer service issues faster.    This was according to a recent study conducted by YouGov on behalf of customer experience company [24]|7, which tapped 1,145 U.S. consumers.   Nearly half (43%) of consumers agreed that they would exchange personal data with companies to save money through personalized promotions, discounts or deals, followed by 39% looking for speedier issue resolution. 

  • Analysis: Walmart’s new pickup discount

    Walmart recently announced that, starting April 19, it would order a discount on select items that are ordered online and then picked up in the store. Here is commentary on what the new initiative means for Walmart in terms of last-mile delivery as well as its competitors.  

  • Retailer takes home delivery into a new state

    Meijer is putting its home delivery expansion plan into motion.   Meijer is preparing to launch its home delivery service throughout Ohio. The service will launch in Cincinnati and Dayton on April 27; Columbus on May 4; and Toledo later this summer.   

  • Salons get makeover at J.C. Penney

    J.C. Penney extending its commitment to beauty and related services.    The retailer said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as the company continues to revamp its 750 salons nationwide.    Key design elements of the new concept include updated graphics, photography that highlights hair trends, accent lighting, modern fixtures and sleek furniture. Each salon offers an array of services from haircuts to hair treatments to extensions.

  • Specialty chain beefs up loyalty program, goes mobile

    Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

  • Kohl’s taps former Best Buy exec as chief marketer

    Kohl’s Cos. has a new chief marketer.   The retailer on Monday named former Best Buy marketing executive Greg Revelle as chief marketing officer. He will be responsible for Kohl’s marketing organization and overall marketing strategy, including its focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Revelle will report to Michelle Gass, chief merchandising and customer officer.  
X
This ad will auto-close in 10 seconds