Two menswear brands step up digital personalization

Men’s Wearhouse and Jos. A. Bank are not just enhancing customer experiences across their websites — they are personalizing them.



Tailored Brands is partnering with Certona to provide online shoppers across its Men’s Wearhouse and Jos. A. Bank divisions with a highly personalized digital experience — one very similar to those they are used to during in-store visits. This is a strategic move as digital shoppers expect a seamless and cohesive individualized shopping experience — even as they move across multiple channels and touchpoints.



Using Certona’s personalization solutions, Tailored Brands can leverage deep shopper insights, real-time context and predictive analytics to deliver more relevant experiences to each individual shopper as they engage with the brand online and via mobile. Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized. Shoppers will also have access to new capabilities, including visual search and navigation and product finder capabilities.



“At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of site management and customer experience of Tailored Brands. “We see omnichannel personalization as a strategy for evolving the way our customers engage with our brands.”