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Loyalty Marketing

  • Amazon gives an entire town free Prime membership

    Talk about a clever self-promotion.   Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.   

  • Study: Data must ‘deliver’ in the age of personalization

    Companies are adopting more solutions to gain a 360-degree view of each customer.   While 88% of companies believe their investments help their organization understand customer needs, only 61% of consumers agree — a gap that is costing retailers $62 billion a year, according to research from Talend. The provider of cloud and big data integration software surveyed 361 IT leaders and 1,094 consumers in the United States, the U.K., France, and Germany.   

  • Coffee giant meets profit expectations but sales miss

    Starbucks Corp. met profit expectations for its second quarter even as its sales disappointed.     The retailer’s net earnings increased 13.5%, to $652.8 million, or 45 cents a share, in line with expectations. Revenue totaled $5.28 billion, less than expected.   Same-store sales rose 3%, also below forecasts, as average tickets rose 4%. Customer transactions were down 2%, which the company attributed to a change in its rewards program.  

  • Study: Most retail associates will use mobile solutions within three years

    More retailers are putting mobile devices into their associates’ hands.   Momentum is so strong that within three years, 89% of retailers will give their associates access to mobile solutions, according to “The Mobile World of Retail,” a report from Boston Retail Partners. BRP surveyed the top North American retailers to explore the current state of how mobile technology is shaping retail capabilities, priorities and processes.   

  • Apparel retailer launches first mobile app in Europe

    Tommy Hilfiger is giving European customers a new way to connect with its brand.    The specialty apparel retailer joined forces with PredictSpring to launch a mobile app targeting the European market. The app will enable consumers in 17 countries to log into their Hilfiger Club loyalty accounts, and receive personalized messages, promotions and event invitations.  

  • Walmart reduces prices on money transfers

    Walmart is making its cheaper and faster for its customers to send money.   The retailer is adding new “rollback” fees to its Walmart2Walmart money transfer program. The new fees, beginning Wednesday, April 24, save customers between 20% and 90% on cash transfers versus the leading competitor, according to Walmart.  For example, shoppers sending $250 will pay $8 through the new program, compared to fees that could range between $12.50 and $24 on Western Union, the retailer reported.  

  • Go Beyond Omnichannel to Create a True, Single View of Your Company

    Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities.   

  • Online marketplace’s styling service gets personal

    Poshmark is expanding its one-to-one shopping experience.   With the launch of Posh Dressing Room, the retailer is connecting buyers with a personal “Seller Stylist,” a move that fosters the experience of shopping in a physical boutique. The service makes online shopping easier and more customized for consumers, and enables its sellers to expand their online boutiques, according to Poshmark.  
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