Amazon Dash racks up a first

Amazon has landed its first apparel brand for its ever-expanding Dash button platform.



Calvin Klein skivvies are now only the push-of-a-button away. The company is one of 40 new brands that Amazon recently added to its Dash button platform, and is the first apparel company to join the ranks.



The other new brands added consumer packaged goods companies like Listerine, Pepsi, Sparkling Ice, Treehouse Kids, Tylenol, and VOSS, among others. The additions give Amazon a fleet of more than 300 branded buttons, according to the online giant.



The Wi-Fi connected devices, which are dedicated to a specific brand, enable Prime members to stock up on merchandise from the brand simply by pushing the button. Product is automatically re-ordered from amazon.com, and shipped free with Prime shipping.