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Specialty chain beefs up loyalty program, goes mobile
Lids Sports Group is giving its fans something to cheer about. In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account. -
Survey: Shoppers opt for help from phone over sales associate
When it comes for help in stores, shoppers are increasingly going mobile. That is one of the findings of a survey by Salsify, a product content management platform for distributed commerce, which revaled that 77% of shoppers use a mobile device while shopping in store. This compares to just 35% of shoppers who opt to speak to a salesperson if they have questions about a product.

