Loyalty Marketing

Retailers looking to bring customers in the door need to upgrade the shopping experience with added amenities.    That's according to JLL, whose new report examines how brick-and-mortar retailers can deliver in-store experiences and brand loyalty through added amenities.  The report, JLL’s Retail Amenities Guide, notes that  today's shoppers have countless options when it comes to where they can buy, leaving retailers with fewer opportunities to create brand converts.    

Attracting — and sustaining — loyal online customers is no easy task.    However, retailers that offer innovative customer service tools, a variety of fulfillment options, and engagement solutions will successfully turn frequent browsers into loyal shoppers. These details were revealed in a new retail report from Radial and CFI Group.  

New attitudes, behaviors and shopping preferences among Generation Z and Millennials are keeping retailers on their toes.    Emerging in-store technologies and positive social media feedback are top priorities among both Generation Z and Millennial consumers. This is according to retail advisory firm HRC Retail Advisory (HRC), which surveyed 1,350 participants in North America about their shopping experiences.  

A strong performance by Hollister helped Abercrombie & Fitch Co. beat first quarter sales and earnings expectations even as its namesake brand continues to struggle.    The teen apparel retailer's better than expected quarterly showing comes as speculation about its future heats up. Abercrombie previously confirmed it is in preliminary discussions with several parties regarding a sale of the company. 

CBRE’s Melina Cordero, an expert in consumer behavior, has produced a series of videos to instruct brick-and-mortar retailers in how to get more results at the point-of-sale.   The first three of these can be viewed on CBRE’s new retail innovation website.   

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

Google is once again expanding its digital payment options.   The company knows it can be difficult for shoppers to make online payments within third-party apps and mobile websites, as well as in Google Assistant, when they are on the run. A new service is easing this pain and giving users more options.