CBRE airs retail innovation videos
CBRE’s Melina Cordero, an expert in consumer behavior, has produced a series of videos to instruct brick-and-mortar retailers in how to get more results at the point-of-sale.
The first three of these can be viewed on CBRE’s new retail innovation website.
“Applying technology to boost retail performance” tells how mobile-payment and parking apps can improve customer experience, order-ahead apps and digital kiosks can reduce costs, and supply chain and inventory-management technology to improve e-commerce offerings.
“Enhancing the customer experience with better store formats” gives examples of how some retailers are adapting to e-commerce by improving their store formats and merchandise mixes. Among the tactics: offer sporadic, unadvertised discounts and limited-time merchandise and provide workshops and training classes.
“Embracing data and analytics” delves into customer-loyalty programs, mobile phone tracking, and online shopping patterns to better predict shopper behavior.
“While some retailers are faltering, many are evolving by using these strategies to best serve today’s customer,” said Cordero, who consulted leading international consumer brands as director of analytics at Path Intelligence.
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