Direct To Consumer (DTC)

Attica, Ohio -- Affiliate marketer WP Marketing LLC, has opened a new online shopping mall at myextremedeals.com/pine8734. As an affiliate marketing company, WP Marketing does not warehouse or sell products, but instead researches them on the online shoppers' behalf.  

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.  

"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," said Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
 

RH (formerly called Restoration Hardware) continues its transformation from a hardware retailer to a lifestyle brand at its stunning Gallery store in Boston. The 37,670-sq.-ft. space, which took top honors in the 2014. A.R.E. Design Awards competition, is located in a landmark building in the heart of the city’s Back Bay.

Shelton, Conn. – Executive consumers seek easier ordering when they shop online. According to a survey of 50 high-level executives who attended the Microsoft Dynamics Convergence Conference March 4-7 by EDI and e-commerce integrator Logicbroker, nearly three-quarters (72%) of respondents said that ease of ordering is the most important part of the online ordering process.

One-third (33%) said that better communication is the area that e-commerce companies have the most potential to improve.

New York -- Destination XL Group, Inc. will open its first Manhattan store in June 2014. Located in the Chelsea section of Manhattan, the new DXL stores represent the company’s superstore format.

As part of the company’s new redesign, the store will feature wider aisles and larger fitting rooms, as well as sofas, chairs and flat-screen televisions.

Cranston, R.I. – During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads. Between Thanksgiving and Cyber Monday, the company’s Facebook ads drove $1.6 million

New York — Winick Realty Group has announced two lease transactions that will relocate two long-time tenants in Manhattan’s Garment Center.

Twenty-year-old Chinese contemporary sportswear designer Jsong International signed a lease for 1,900 sq. ft. at 149B West 36th Street, between Broadway and Seventh Avenue. The brand, which had previously operated a showroom at nearby 499 Broadway, moved to introduce a retail component to its business.

Yonkers, N.Y. – Banana Republic will become a new retailer at the Ridge Hill shopping center in Yonkers, N.Y. Forest City Ratner Companies (FCRC), the developer and owner of Ridge Hill, said the Banana Republic location will open beneath the center's Uniqlo store.

New York -- Sears Holdings Corp. said its board has approved the spin on of its Lands’ End business, effective April 4, according to a filing with the U.S. Securities and Exchange Commission.
 
The agreement, which was announced in December, will make Lands' End an independent company that will trade on the Nasdaq under the symbol “LE.”

Sears stockholders on record as of March 24 will receive about 0.3 shares of Lands' End common stock for each share of Sears they own.

Leading online cash back shopping platform Ebates has acquired Extrabux, a free comparison-shopping website where consumers discover the best prices, find coupons and earn cash back on their online purchases.

As a result, the two companies have a growing membership base in China and have launched Ebates.cn.