Direct To Consumer (DTC)

Saks Off 5th helped its parent, Hudson’s Bay Co., increase same store sales in the first quarter, although the company did report a larger loss.

HBC reported that for the first quarter ended May 2, same store sales increased 2.7%. The company posted a loss of $44 million, compared with a profit of C$176 million, or 97 Canadian cents, a year earlier. Adjusted to exclude restructuring and other items, the loss was C$33 million, up from a comparable C$27 million loss a year earlier. Sales rose 11.7 percent to C$2.07 billion.

San Francisco – The Gymboree Corp. saw its net loss increase to $22.48 million in the first quarter of fiscal 2015 from $15 million in the first quarter of the preceding fiscal year. Growth in cost of goods sold, selling, general and administrative (SG&A) expenses and interest expense drove the widening net loss.

Gymboree plans to close 30-40 stores and open 12 new stores during the fiscal year.

Total net sales climbed 1% to $261.73 million from $259.12 million, while same-store sales remained flat.
 

Houston – Increased selling, general and administrative expenses (SG&A) led to net income at Francesca’s Holdings Corp. dropping 18% to $7.24 million in the first quarter of fiscal 2015 from $8.56 million the same period a year earlier.

Net sales fared better, rising 11% to $95.01 million from $85.42 million, helped by the opening of 76 new stores in the preceding 12 months.

Same-store sales declined 2% due to lower transaction count, although direct-to-consumer sales rose 19%.

Sidney, Neb. -- Cabela’s Inc. will open a 50,000-sq.-ft. store in Halifax, Nova Scotia. Upon opening, it will become the first Cabela’s location in Nova Scotia and second in Atlantic Canada, joining the Moncton, New Brunswick store opened in May.

The retailer expects construction on the store to begin in 2016, and anticipates a 2017 opening. It will be located in the Dartmouth Crossing development near the intersection of Lakeview Drive and Wright Avenue. North American Development is the developer.
 

Philadelphia - Five Below is entering the Florida market with the opening of nine stores on June 12. These locations, which will bring the fast-growing retailer’s store count to 400, and are part of a total 70 new stores it plans to open in 2015.

“Entering the state of Florida, our 25th state and opening our first stores in Jacksonville, Orlando and Tampa, is very exciting as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below.

Boutique retailer Francesca's efforts to improve same store sales achieved disappointing results in the first quarter.

The company said same-store sales declined 2% due to lower transaction count, although direct-to-consumer sales rose 19%.

Vancouver – Lululemon Athletica Inc. struck a pose of profitability in the first quarter of fiscal 2015. Net income more than doubled to $47.8 million from $19 million a year earlier, aided by the elimination of a tax expense.

Net revenue increased 10% to $423.5 million, from $384.6 million. A 27% hike in direct-to-consumer net revenue, which now represents 20% of total company revenue, helped drive the overall improvement. Same-store sales dropped 1%.

Dodgeville, Wis. -- Lands' End announced the appointments of two retail veterans to its executive team which is led by newly appointed CEO Federica Marchionni.

Joseph Boitano, most recently group senior VP and general merchandise manager for Saks Fifth Avenue, has been named Lands’ End executive VP, chief merchandising and design officer.