Another brand is going brick-and-mortar

New York -- Put your dukes up: Everlast Worldwide is going to open physical stores.



Everlast Worldwide, a global leader in the design, manufacturing, licensing and marketing of authentic boxing equipment and apparel, will open its first-ever U.S. stores this summer. The company, whose roots date back to 1910, will open three locations in Florida, at Westfield Broward Mall in Plantation, Pembroke Lakes Mall in Pembroke Pines, according to Licensemag.com.



The stores will carry Everlast’s signature boxing and martial arts equipment and apparel, along with its new fitness line.



“We’re very excited to launch our first Everlast stores in the United States,” sais Neil Morton, CEO and president, Everlast. “The Everlast brand has been one of the most recognized global sports brands for over 100 years, and we’re evolving as a company. A brick-and-mortar presence is a great way for us to help tell our new brand story.”