London – U.K. retailers Harrods, Browns, Space NK Apothecary, The Dune Group, Aspinal of London, Trunki, Brand Outlet, Austin Reed, Viyella, CC and Soletrader have all signed up to Borderfree’s global e-commerce platform.
Borderfree is designed to integrate seamlessly with a retailer’s existing e-commerce infrastructure and international operations, and with the company’s BFX platform, retailers can launch in a matter of days. Retailers are able to market and sell to customers in more than 220 countries and territories and more than 74 currencies worldwide.
“As a leader in luxury retail with a significant international following, we were drawn to Borderfree’s ability to further enhance our capacity to serve our customers seamlessly across geographies,” said Neil Borer, director at Harrods. “We also were particularly interested in partnering with Borderfree to extend our reach into China and Russia, two markets that hold great consumer promise for us.”