Direct To Consumer (DTC)

Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012.   

Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.     

Under Armour on Tuesday reported a drop in profit for the second quarter, related to the closing of The Sports Authority. The athletic wear brand also revealed plans to plant its banner on prime real estate in Manhattan.    

Five specialty retailers are deploying a cross-border shipping solution to make it easier for international customers to buy from their sites.   The retailers — Evolue, Kathy Kuo Home, The Land of Nod, The New York Times Store and Soludos — are expanding their online reach through the Pitney Bowes Borderfree solution. The technology and cross-border shipping services enable global shoppers to simply and conveniently buy items online in over 70 currencies from more than 220 countries and territories.  

Online retailer Hollar is looking to take sales away from a segment that, to date, has proved relatively immune to digital growth: dollar stores.  

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.

Forrester Research has identified the retailers with the most and least satisfactory experience, and a very prominent name scored poorly.  

Alex and Ani is ramping up its store growth.   The Cranston, Rhode Island-based retailer plans to open 27 new locations in North America by the end of 2016, giving it a total of some 90 stores.     With the majority of its stores located on the East Coast, Alex and Ani, which is privately held, is now looking further afield. It will make its Southern California debut this fall, in Orange County.