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Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.
Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space:
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High-profile brand eyes bricks-and-mortar growth
Dyson, the consumer electronics brand best known for it pricey vacuum cleaners, has opened a store in the heart of London’s main shopping district. The sleek, futuristic-looking store, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of vacuum cleaners, fans, heaters, humidifiers and other products, with some 65 items on display. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners.

