Direct To Consumer (DTC)

REI has opened it largest location on the East Coast, a 51,000-sq.ft. flagship in Washington, D.C.   The store is designed to offer members of the outdoor community a place to meet and plan adventures — and shop for outdoor gear. It includes such features as a 1,052-sq.-ft. cafe, outdoor courtyard with a fire pit and tables, and a community space that offers a robust schedule of free and low-cost classes in-store classes for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine.

Sleepsherpa.com, an online sleep resource that offers reviews of mattresses, bedding, pillows and sleep devices, has entered the physical space.   The company has opened a mattress showroom in Edina, Minn., that allows customers to try out a selection of the online-only mattress brands that have sprung up the past few years and disrupted the traditional mattress-buying model by offering generous trial periods and low pricing.    

Canadian retailer Arc'teryx has opened a stylish pop-up dedicated to its Veilance outerwear menswear collection.     Arc'teryx partnered with New York-based design firm Snarkitecture on the temporary store, located in Manhattan’s SoHo neighborhood, which will be open until January 8, 2017.   

The nation’s largest online retailer has big plans for brick-and-mortar expansion.  

Boohoo.com, the England-based, low-priced fashion Web retailer, will be opening its first brick-and-mortar store in Manhattan’s Union Square neighborhood.   An opening date has not been set, but Cushman & Wakefield reported it has secured the retailer a lease for a 2,000-sq.-ft. space at 3 West 13th Street.  

Wayfair is making a bold move to grab more consumer wallet-share, and compete with brick-and-mortar retailers.   Complementing its private label credit card, Wayfar is offering a financing option to consumers purchasing furniture and decor. Through a partnership with financial services company Affirm, Wayfair shoppers now have the flexibility to buy now and make monthly payments for their purchases — a move that extend financing options to a broader range of customers.  

Boot Barn’s second quarter performance rose slightly, meeting Wall Street estimates. The western-influenced specialty retailer reported $134 million in revenue for the second quarter ending Sept. 24, 2016, a 3.3% increase from $129.7 million in the prior-year period. This jump also exceeded Wall Street’s estimate of $131.61 million. Boot Barn credited the increase to 13 new stores opened over the past 12 months, and a 1.8% increase in same-store sales. Two of those stores opened the chain during the second quarter.

A rough summer season, and an adjusted fiscal year end, took a toll on Gymboree’s third quarter earnings.   The retailer’s net sales for the three months ended July 30, 2016, were $250.3 million, a decrease of 4% compared to $261.8 million for the three months ended August 1, 2015.