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Shoppers are most loyal to these brands
Two online brands and an iconic American designer top a list of retail brands that command the most loyalty among consumers. Amazon, Zappos and Ralph Lauren were the top loyalty leaders in the retail segment in the 20th annual Brand Keys Loyalty Leaders List. The ranking, which is 100% consumer-driven, examined 72 categories and 635 brands. Rounding out the top five in retail: Sephora and Trader Joe’s.

