Amazon is looking to give Alibaba and JD.com a run for the money on their home turf.
The online giant is making its Amazon Prime subscription service available in China, a country where it has struggled to gain market share.
For 388 yuan a year — the equivalent of $57.23 — shoppers can order merchandise from an online catalog of millions of products imported from Western brands, and earn free shopping on orders exceeding 200 yuan (approximately $29), according to
Bloomberg.
“Launching a unique program designed for our Chinese customers shows our obsession with Chinese customer needs, and demonstrates our long-term commitment to growing our business in China,” stated Russ Grandinetti, senior VP of Amazon.
To kick off the launch, Amazon is discounting the Prime membership to encourage signups, the report said.
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