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Mall Marketing Spotlight: DreamWorks DreamPlace “The North Pole Adventure” to launch at Westchester’s Ridge Hill
Ridge Hill, the Forest City Ratner-owned regional shopping and entertainment destination in Westchester, N.Y., will be the launchpad for DreamWorks Animation’s “North Pole Adventure,” a first-of-its-kind experience that blends storytelling and cutting-edge technology—taking families on an interactive journey that starts with Shrek and ends with a personal visit with Santa.