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Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.
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Barnes & Noble elevates Huseby as CEO
Michael Huseby was named CEO at Barnes and Noble after previously serving briefly as the retailer’s CFO and then president.
Huseby will also serve on the company’s board and oversee the 673 store retail group led by CEO Mitchell Klipper and the 695 store college group led by CEO Max Roberts. Huseby joined Barnes & Noble in March 2012 as CFO and was named president in July 2013.